Concerning the name of this product, the company behind probably didn’t see Sweden as its core market. Swedes travelling to London finding these products will probably be amused, and a bit blushed as well. “Muff” is a word for female genitals.
We can help you avoid situations like this with linguistic screenings.
Last week Katarina Nilsson, MD at Eqvarium, met the Spring when she attended PTMG’s annual conference in Brussels. During two crammed days she participated in seminars and mingle sessions with business colleagues.
With new energy and new perspectives Katarina is now back in Sweden again and she is already looking forward to next year’s conference.
We write about branding and strategic naming in our newsletter ”Eqvarium Ponders” every third month. Our March issue is now published! If you aren’t already a recipient, sign up here!
Today Katarina Nilsson, MD at Eqvarium, was invited to ”Stockholms Västra Rotaryklubb” to speak about the complexity in developing brand names for products in the pharma industry. Anders Åsell from Grifols Nordic with extensive international experience from the pharmaceutical industry contributed with his perspective on the area. Katarina appreciated the engaged and interested audience and [...]
